At Pretty Little Head Ltd we respect the privacy of research respondents and visitors to our websites. This policy is concerned with how we collect information, what we do with it and what controls you have.
We take our duty to process your personal information very seriously. This policy explains how we collect, manage, use and protect your personal information.
We may change this document from time to time to reflect the latest view of what we do with your information. Please check back frequently; you will be able to see if changes have been made by the date it was last updated.
Refer to the sections below for more details on how and why we use your personal information:
In this policy references to Pretty Little Head Ltd, or to ‘we’ or ‘us’ are to Pretty Little Head Ltd which is a registered company in England and Wales under registration number 05947347
The Pretty Little Head Ltd is what’s known as the ‘controller’ of the personal information you provide to us. We will usually collect basic personal information about you like your name, postal address, telephone number, email address and your payment details if you are purchasing from us.
Sometimes we will collect other information about you such as your date of birth, gender and other details. We will be very clear with you that we wish to collect such information, our reason for collecting such information, and we would only do so with your consent.
We collect your personal information in connection with specific activities related to market research such as: focus groups, depth interviews, online research etc.
The information is either needed to fulfil your request or to enable us to provide you with a more personalised service. You don’t have to disclose any of this information to browse our site. However, if you choose to withhold requested information, we may not be able to provide you with certain services.
Sometimes, with your consent, we will process your personal information to provide you with information about our work or our activities that you have requested or are expecting.
On other occasions, we may process personal information when we need to do this to fulfil a contract with you or where we are required to do this by law or other regulations.
Pretty Little Head Ltd also processes your information when it is in our legitimate interests to do this and when these interests do not override your rights. Those legitimate interests include contacting you about a specific project that you are taking part in. Please see the section on ‘Legitimate Interest’ for more information.
We will also hold information about your details so that we can respect your preferences for being contacted by us.
We collect your personal information in a number of ways:
When you provide it to us directly.
When you provide permission to other organisations to share it with us (including Facebook or Twitter).
When we collect it as you use our websites or apps.
When you have given it to a third party and you have provided permission to pass your information on to us.
From publicly available sources (where possible) to keep your information up to date (e.g. the Post Office’s National Change of Address database).
We combine the information from these sources with the information you provide to us directly.
From time to time we may pay for the contact details of people who might be interested in hearing from us. Before we purchase contact information, we always check the wording used when your information was originally collected, to make sure that we only contact people who have actively expressed an interest in receiving information from third parties.
If you are under 16 please ensure you obtain your parent/guardian’s consent before sending any personal information to any website or to Pretty Little Head Ltd. We do have activities for those under 18 so we may ask your age. Before taking part please ensure you speak to your parent or guardian.
Please note that we will not knowingly market to or accept orders for goods or services from persons aged under 18 years.
As a parent or guardian we encourage you to be aware of the activities in which your children are participating, both offline and online. If your children voluntarily disclose information, this may encourage unsolicited messages. We suggest that you discourage your child from providing any information without your consent.
All the personal information we process is processed and hosted within the EEA. This will be done in accordance with guidance issued by the Information Commissioner’s Office and GDPR.
If you would like to change the way you hear from us or no longer wish to receive direct marketing communications from then use the contact form on our ‘Contact Us’ page or go to our online Permission Portal.
We have a number of lawful reasons that mean we can use your personal information. One of these is something called ‘legitimate interests’. Broadly speaking Legitimate Interests means we can process your personal information if:
We have a genuine and legitimate reason.
We are not harming any of your rights and interests.
This means that we have the potential to use your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests. So, what does this mean? When you provide your personal details to us we may use your information to contact you and may share this with others directly involved with the research project you are taking part in. Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.
Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our campaigns.
Your best interest: Processing your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.
Personalisation: Where the use of the information enables us to personalise, enhance or otherwise improve our services/communications for the benefit of our clients and customers.
Analytics: To use your personal information for the purposes of customer analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.
Research: To determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you.
Due Diligence: We need to undertake due diligence on potential customers and business partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.
We will also hold information about you so that we can respect your preferences for being contacted by us.
Before we use your personal information for our legitimate interests, we will always consider and balance any potential impact on you and your rights under data protection legislation and any other relevant law. Our legitimate business interests do not automatically override your interests – we will never use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by using our contact form on the ‘Contact Us’ page.
We do not share your information with any other organisations or individuals unless we are when obliged to by law, for purposes of national security, taxation and criminal investigations and in the following instances:
And, we will never sell or rent your personal information to other organisations.
We hold your information only as long as necessary for each reason that we use it.
If you decide not to be contacted by Pretty Little Head Ltd any more or request that we have no further contact with you, we will keep some basic information in order to avoid sending you unwanted materials in the future and to ensure that we don’t accidentally duplicate information.
If you have applied to take part in research but been unsuccessful we will keep your details for up to 1 year.
If you have taken part in a research project we will keep your personal information for up to 5 years so that we can monitor number of projects participated in.
If you receive an incentive from us, we will keep the incentive information for a period of seven years for accounting purposes.
These are some examples of the time we will keep your information but you can contact us for more information.
This policy explains what cookies are, how Pretty Little Head Ltd uses them on our websites and what you can do to manage how they are used.
When a web server sends a cookie, it asks your browser to keep that particular cookie until a certain date and time. These dates can be:
We regularly test new designs or site features on our sites. We may do this by showing slightly different versions of our websites to different people and anonymously monitoring how our site visitors respond to these different versions. Ultimately this helps us to offer you a better website experience.
Advertising or targeting cookies
These types of cookies are used to deliver adverts which will be more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of the advertising campaign. They are normally placed by advertising networks with the Trust’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Targeting or advertising cookies will often be linked to site functionality provided by the other organisation.
We use ‘Advertising’ cookies on our website to:
Link to social networks, like Facebook, who may use information to provide targeted advertising to you on other websites.
Used to identify that you have visited a certain website, to show you relevant adverts from us.
Provide advertising networks with information on your visit so that they can present you with adverts that you may be interested in.
Third party functions
Disabling these cookies will likely break the functions offered by these third parties.
Social website cookies
So you can easily ‘Like’ or ‘Share’ our content on social network sites, we have sharing buttons on our site.
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.
Turning cookies off
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so, however, will likely limit the functionality of ours and a large proportion of the world’s websites as cookies are a standard part of most modern websites.
You have a number of rights about how the personal information you provide can be used. These are:
If you would like to know more about your rights under the data protection law, you can find out more at the Information Commissioners Office website.
Remember, you can change the way you hear from us or withdraw your permission for us to processing your personal information at any time by using the form on our ‘Contact Us’ page
If you wish to raise a complaint on how we have handled your personal information, you can contact us. If you are not satisfied with our response or believe we are not processing your personal information in accordance with the law you can complain to the Information Commissioner’s Office (ICO).
If you wish to talk to us about anything in the policy or the information we hold about you please contact us:
By telephone: 07833 74 84 74
By email: firstname.lastname@example.org
By post: 67 ASKEW Crescent, W12 9DW
Please note that calls to our support team may be monitored or recorded.
This document was last updated: January 2022