After fifteen years researching the female audience we decided a state of the nation study was required. We concluded from thousands of hours of discussion groups, our survey conducted amongst 14,000 women, and an extensive content analysis of marketing, that brands still operate under the assumption that they are in a position to tell women what they are and how to be. Sneaky sexism is prevalent in marketing to women. And Femvertising does not offer a sustainable way forward. It presents ten principles for brands with a will to compete successfully in a world where female lives and attitudes have changed dramatically.
This book has the power to change how we see the world.
Sophie Devonshire, CEO The Marketing Society, authorSuperfast. Lead at Speed.
An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit-- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it.
Dr Aarathi Prasad, author of Like A Virgin
On our way to dethroning patriarchy’s hold on capitalism, books like this are critical. It’s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment—Brandsplaining is here to help us do just that.
Amanda Montell, author of Wordslut: A Feminist Guide to Taking Back the English Language and Cultish: The Language of Fanaticism
Filled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we’ve moved on from ‘Good Girl’ to ‘Go Girl’, think again!
Professor Gina Rippon, author of The Gendered Brain.
A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining.
Avivah Wittenberg-Cox, CEO of 20-first
With the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end.
Paul Kemp-Robertson, co-founder, Contagious